{"id":4609,"date":"2016-08-31T11:46:23","date_gmt":"2016-08-31T08:46:23","guid":{"rendered":"https:\/\/www.beaconit.ro\/?page_id=4609"},"modified":"2023-04-18T15:42:32","modified_gmt":"2023-04-18T12:42:32","slug":"geofencing","status":"publish","type":"page","link":"https:\/\/beaconit.ro\/en\/geofencing\/","title":{"rendered":"Geofencing"},"content":{"rendered":"[vc_row parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;5005&#8243; wpex_bg_overlay=&#8221;color&#8221; center_row=&#8221;yes&#8221; wpex_bg_overlay_color=&#8221;rgba(0,0,0,0.18)&#8221;][vc_column][vc_empty_space]<div class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block wpex-text-center\" data-wpex-hover=\"{&quot;color&quot;:&quot;#ffffff&quot;}\" style=\"color:#ffffff;font-size:28px;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">GEOFENCING<\/span><\/div>[vc_empty_space]<div class=\"theme-button-wrap textcenter wpex-clr\"><a href=\"https:\/\/beaconit.ro\/dashboard\/\" class=\"vcex-button theme-button three-d orange align-center inline\" style=\"font-size:16px;border-radius:4px;\"><span class=\"theme-button-inner\">Sign up now!<\/span><\/a><\/div> [vc_empty_space][\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221;][vc_column][vc_empty_space][vc_row_inner][vc_column_inner]<h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-bottom-border-w-color wpex-block wpex-text-left wpex-border-b-2 wpex-border-solid wpex-border-main\" style=\"border-bottom-color:#ffffff;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr wpex-relative wpex-pb-5 wpex-border-b-2 wpex-border-solid wpex-border-accent\" style=\"border-color:#1e73be;\">What is geofencing?<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]A geofence is a virtual perimeter for a real-world geographic area. It can be a radius around a location or a pre-defined set of boundaries. With Beaconit you can create Geofences with a radius of between 50 meters to 50 kilometers.<br \/>\nThe process of using a geofence is called geofencing. Geofencing allows you to send notifications to your app users when they are in the vicinity of, for example, your store. This allows you to provide users with information that is highly relevant to them, which helps you to activate your users, drive revenue and leverage customer insights.<br \/>\nThere are so many messages out there, that the one you actually need you might never need or see. If a user enter your premises, it&#8217;s probably because he wants something and geafencing helps him find it faster.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-bottom-border-w-color wpex-block wpex-text-left wpex-border-b-2 wpex-border-solid wpex-border-main\" style=\"border-bottom-color:#ffffff;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr wpex-relative wpex-pb-5 wpex-border-b-2 wpex-border-solid wpex-border-accent\" style=\"border-color:#1e73be;\">How does Geofencing works.<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Geofencing can use GPS, cellular, WiFi or Bluetooth technology. At Beaconit we use the cellular and Wi-Fi network to triangulate location as it is the most reliable technology and preferable to GPS, as GPS drains the batteries of smartphones very fast. Using software from a supplier such as Beaconit, administrators can establish geofences and implement them in their own app. Some companies use geofencing to trigger an SMS or email. At Beaconit, we send push notifications through a mobile app. In some cases, suppliers require a mobile app to be open for an action to be triggered. At Beaconit we do not have this requirement. However, the users of either your iOS or Android apps must specifically opt in to receive push notifications when they download the app in the first instance.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner]<h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-bottom-border-w-color wpex-block wpex-text-left wpex-border-b-2 wpex-border-solid wpex-border-main\" style=\"border-bottom-color:#ffffff;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr wpex-relative wpex-pb-5 wpex-border-b-2 wpex-border-solid wpex-border-accent\" style=\"border-color:#1e73be;\">What do you need to start using Geofencing with Beaconit solution.<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]To use geofencing technology you need a mobile app. You also need to have users that have downloaded the app as you can only send push notifications to your own users. If you don\u2019t have an app then you may still be able to partner with a company that does.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-bottom-border-w-color wpex-block wpex-text-left wpex-border-b-2 wpex-border-solid wpex-border-main\" style=\"border-bottom-color:#ffffff;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr wpex-relative wpex-pb-5 wpex-border-b-2 wpex-border-solid wpex-border-accent\" style=\"border-color:#1e73be;\">Why use Geofencing as part of your marketing mix<\/span><\/h2>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<strong>Activate your users.<\/strong> People are bombarded with advertising everywhere they go. A lot of advertising is mass marketing and not well targeted. Location based push notification are not only well targeted by location and their timeliness, but because apps can also further segment and personalize push notifications using data that they have from user profiles and personal preferences. If used effectively, geofencing can increase your app usage, leading to higher customer engagement. Recent studies concluded that 70% of consumers find location based notifications to be valuable and 53% of them are likely to engage with location based advertising.<br \/>\n<strong>Drive revenue.<\/strong> Users are stimulated when they are offered a discount. 47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. As a result of building thought out and effective campaigns, Beaconit customers have achieved an increase in click through rates (CTR) of 40% for retail and 33% for restaurants. Comparing this to the CTR for generic push notifications which is just 2% and for mobile banners is 0.011%, this is an excellent result![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;5005&#8243; wpex_bg_overlay=&#8221;color&#8221; center_row=&#8221;yes&#8221; wpex_bg_overlay_color=&#8221;rgba(0,0,0,0.18)&#8221;][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221;][vc_column][vc_empty_space][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]A geofence is a virtual perimeter for a real-world geographic area. It can be a radius around a location or a pre-defined set of boundaries. With Beaconit you can create Geofences with a radius of between 50 meters to 50 kilometers. The process of using a geofence is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geofencing - Beaconit-Geofencing,Beacons,Notifications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beaconit.ro\/en\/geofencing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geofencing - Beaconit-Geofencing,Beacons,Notifications\" \/>\n<meta property=\"og:description\" content=\"[vc_row parallax=&#8221;content-moving-fade&#8221; parallax_image=&#8221;5005&#8243; wpex_bg_overlay=&#8221;color&#8221; center_row=&#8221;yes&#8221; wpex_bg_overlay_color=&#8221;rgba(0,0,0,0.18)&#8221;][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row center_row=&#8221;yes&#8221;][vc_column][vc_empty_space][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]A geofence is a virtual perimeter for a real-world geographic area. 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