{"id":1,"date":"2017-10-19T10:25:12","date_gmt":"2017-10-19T07:25:12","guid":{"rendered":"https:\/\/www.beaconit.ro\/?p=1"},"modified":"2022-01-19T16:02:06","modified_gmt":"2022-01-19T13:02:06","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/beaconit.ro\/en\/how-beacon-wayfinding-is-changing-indoor-navigation\/","title":{"rendered":"How Beacon Wayfinding is Changing Indoor Navigation"},"content":{"rendered":"GPS changed the way we think about moving. Now, with navigation available on our smartphones, we\u2019re able to take maps with us almost everywhere we go. This is a welcome change as modern users are often very busy, constantly running from one place to the other. However, for all the good GPS does in outdoor navigation, it does little for users indoors in a smaller space. That\u2019s why companies are turning to beacons to change indoor navigation.<\/p>\n<p><strong>How beacon wayfinding works in practice<\/strong><br \/>\nOf course, it\u2019s not just a vague interest in wayfinding that\u2019s driving change\u2013it\u2019s real investments. Solution providers and businesses know that navigation will benefit their users. That\u2019s why we\u2019ll be seeing more investment in the field as well as more results. In fact, analysts\u00a0<a href=\"http:\/\/www.prnewswire.com\/news-releases\/global-indoor-positioning-and-indoor-navigation-ipin-market-2017-2021-300443101.html\" target=\"_blank\" rel=\"nofollow noopener\">expect<\/a>\u00a0the\u00a0<strong>global Indoor Positioning and Indoor Navigation (IPIN) market to grow at a CAGR of 58.90% from 2017 to 2021<\/strong>. Or, as this study from\u00a0<a href=\"http:\/\/www.businesswire.com\/news\/home\/20170417005747\/en\/Global-Indoor-Positioning-Indoor-Navigation-IPIN-Market\" target=\"_blank\" rel=\"nofollow noopener\">Technavio<\/a>\u00a0puts it: the global indoor positioning and indoor navigation market will grow to USD 7.8 billion by 2021.<\/p>\n<h2>What verticals need indoor wayfinding?<\/h2>\n<p>The benefits of indoor navigation are huge and diverse. First, it enhances customer experience. Never again should a customer be forced to wander around a huge mall looking for a particular store. Users shouldn\u2019t waste\u00a0time just\u00a0<em>finding<\/em>\u00a0a place. That part should be easy!<\/p>\n<p>Second, better wayfinding\u00a0increases efficiency for both employees and businesses. With more users able to find the desired location there could be an opportunity for\u00a0increased sales and more interactions. Of course, by giving employees indoor navigation abilities (especially real-time based indoor navigation), businesses can optimize every step of their employee\u2019s day. Employees\u00a0can now know the shortest route from their far-off, random location to a specific container in a warehouse. A doctor can find their next patient in a snap without having to think twice. In short, there will be no more guesswork and much more efficiency.<\/p>\n<p>Moreover, every vertical can benefit from indoor navigation with beacons. Retail, healthcare, manufacturing all benefit.\u2013even gyms and zoos, schools and\u00a0anywhere else you move.<\/p>\n<p>New possibilities powered by beacon navigation:<\/p>\n<div class=\"list-wrapper\">\n<ul>\n<li>real-time navigation<\/li>\n<li>up-to-date maps<\/li>\n<li>augmented reality support<\/li>\n<li>direct shoppers and users<\/li>\n<li>automated tours<\/li>\n<li>congested space optimization<\/li>\n<\/ul>\n<\/div>\n<h2>What\u2019s the\u00a0tech? Why is BLE different?<\/h2>\n<p>When it comes to indoor navigation, there are multiple ways to find your way around a space.\u00a0<strong>However, what first comes to mind are tools like QR and NFC<\/strong>. With these technologies, it\u2019s easy: you scan the code and then immediately know where you are. But there\u2019s also a problem. This is passive technology. Users have to actively interact with each and every code (not to mention, find the codes in the first place).<\/p>\n<p>So what about active solutions? Active solutions are able to communicate with phones at a greater distance. This means, when you walk into a room, your phone already knows exactly where you are\u2014no scanning required. Sounds useful, doesn\u2019t it? There\u2019s a very good reason, however, that this isn\u2019t yet common practice. In short, the technology wasn\u2019t readily available until recently. WiFi-based indoor navigation systems, or other, more precise systems, come with a large price tag. This high cost has deterred most businesses from ever investing. Beacon navigation, on the other hand, is notably affordable, and, since it\u2019s introduction in 2013, it\u2019s only getting stronger.<\/p>\n<h2>Where can you find beacon navigation solutions in the real world?<\/h2>\n<p>Indoor navigation is one of the more popular uses of beacon technology available\u2014likely because of how many people and verticals that can benefit from it. That\u2019s why we wrote up a complete report on it. Including dozens of real-world use cases and interviews with top names in the field, this white paper should be a solid introduction for anyone interested in indoor navigation with beacons.<\/p>\n<p>Verticals where you can already find beacons for wayfinding:<\/p>\n<div class=\"list-wrapper\">\n<ul>\n<li>retail<\/li>\n<li>manufacturing<\/li>\n<li>events<\/li>\n<li>museums<\/li>\n<li>healthcare<\/li>\n<li>transit<\/li>\n<\/ul>\n<\/div>\n<h2>Here\u2019s some of our favorite indoor navigation use cases<\/h2>\n<p><a href=\"https:\/\/kontakt.io\/blog\/spanish-tourism-joins-the-iot\/\"><strong>Ribera del Duero<\/strong><\/a><br \/>\nThe entire tourism industry relies on visitors being able to find the right location with ease, yet one key pain points for tourists is simply finding their way on a daily basis. In 2015, a project was implemented at the famous Spanish wine route, Ribera del Duero, to help tourists get around the area. Beacons helped users answer questions like \u201cwhere am I?\u201d or \u201cwhat am I looking at?\u201d<\/p>\n<p>This new communication campaign helped grow the number of visitors from 83,000 visitors in 2010 to 269,000 in 2015. Not to mention, this\u00a0also meant millions of euros in extra annual revenue and the creation of several jobs in Ribera del Duero.<\/p>\n<p><a href=\"https:\/\/kontakt.io\/blog\/kontakt-io-helps-the-people-who-are-blind-explore-wellington-new-zealand\/\"><strong>City of Wellington<\/strong><\/a><br \/>\nSometimes, it\u2019s not enough to have just a few shops here and there beaconized. For the city of Wellington, wayfinding with beacons meant giving new opportunities to vision-impaired residents. In a great case of \u201cgo big or go home,\u201d the city decided to set beacons all over town. Backed by the Wellington City Council, the project\u00a0deployed 200 beacons in the central business district.<\/p>\n<p>The deployment was praised by the city\u2019s mayor as \u201ca first for New Zealand and will build Wellington\u2019s reputation as a smart and accessible destination\u201d and \u201cwill welcome people with visual impairments to participate fully in the life of the city.\u201d<\/p>\n<p><a href=\"https:\/\/kontakt.io\/blog\/beacons-at-the-university-of-lodz\/\"><strong>University of Lodz<\/strong><\/a><br \/>\nThe University of Lodz installed beacons across 38 buildings and dormitories to help 1,200 international students find their way around. the spring semester of 2015. When a student passes a beacon, they trigger information about where they are, what they can do there, and how to get to common destinations. Though international students were the initial driver of this campaign, wayfinding around university areas, libraries, and facilities benefits parents and ordinary students as well.<\/p>\n<p>Article written by\u00a0Hannah Augur<\/p>\n<div class=\"wpex-oembed-wrap wpex-clr\">\n<p><iframe class=\"wp-embedded-content\" title=\"\u201cHow Beacon Wayfinding is Changing Indoor Navigation\u201d \u2014 Kontakt.io\" src=\"https:\/\/kontakt.io\/blog\/how-beacon-wayfinding-is-changing-indoor-navigation\/embed\/#?secret=E3Bf3m01eS\" width=\"600\" height=\"530\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-scripts\" data-secret=\"E3Bf3m01eS\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<\/div>\n<script src='#?v=3.3.9' type='text\/javascript'><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>GPS changed the way we think about moving. Now, with navigation available on our smartphones, we\u2019re able to take maps with us almost everywhere we go. This is a welcome change as modern users are often very busy, constantly running from one place to the other. However, for all the good GPS does in outdoor&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":[],"categories":[80],"tags":[],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Beacon Wayfinding is Changing Indoor Navigation - Beaconit-Geofencing,Beacons,Notifications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beaconit.ro\/en\/how-beacon-wayfinding-is-changing-indoor-navigation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Beacon Wayfinding is Changing Indoor Navigation - Beaconit-Geofencing,Beacons,Notifications\" \/>\n<meta property=\"og:description\" content=\"GPS changed the way we think about moving. Now, with navigation available on our smartphones, we\u2019re able to take maps with us almost everywhere we go. This is a welcome change as modern users are often very busy, constantly running from one place to the other. 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