{"id":674,"date":"2017-10-23T03:28:34","date_gmt":"2017-10-23T00:28:34","guid":{"rendered":"http:\/\/wpexplorer-demos.com\/?p=674"},"modified":"2022-01-19T16:02:06","modified_gmt":"2022-01-19T13:02:06","slug":"jamming-out-with-my-new-kicks","status":"publish","type":"post","link":"https:\/\/beaconit.ro\/en\/how-beacons-transformed-the-trade-show-experience-at-panorama-berlin\/","title":{"rendered":"How Beacons Transformed the Trade Show Experience at Panorama Berlin"},"content":{"rendered":"If you\u2019ve ever attended a huge expo, you know that finding stands you\u2019re interested in can be challenging, to say the least. Panorama Berlin, with over 20,000 square meters of exhibition space, 8 halls, and 600 brands, is definitely a huge event. It\u2019s not that surprising, then, that when they enriched their app with a beacon-enabled feature that solved the problem of finding booths at the hall, 70% of its users immediately fell in love with it. Here\u2019s what they did.<\/span><\/p>\n

Looking for the right way<\/b><\/h2>\n

Panorama Berlin\u00a0is one of three leading trade shows of Berlin Fashion Week. Twice a year, it gathers hundreds of fashion brands (such as Desigual, Olsen, Heidi Klum Intimates) under the same roof to present the season\u2019s upcoming trends in women\u2019s and men\u2019s clothes, shoes, and accessories.<\/p>\n

The event\u2019s organizers were aware that navigating the venue could be overwhelming to visitors. They decided to address that at the most recent edition in July 7-9, 2015 by adding beacons to their already-existing app.<\/p>\n

Panorama Berlin\u2019s official app had been a standard event app displaying an agenda, list of exhibitors, and other useful information. The organizers wanted it to do more and not only to show what was available, but also where to find it and how to get there. Looking for an indoor navigation solution, they had one particular requirement in mind\u2014it must be something that would easily adjust for future events\u2019 various conditions, such as different exhibitors, new arrangement of booths, or even a different venue.<\/p>\n

They went for beacons.<\/p>\n

\"beacons-at-trade-shows-panorama\"<\/p>\n

The solution and its implications<\/b><\/h2>\n

Panorama Berlin teamed with\u00a0LabWerk, an Amsterdam-based startup creating beacon-enabled apps, who developed SDK and integrated the new feature with the app. Beaconizing the venue with around 200 Kontakt.io beacons was on the event staff\u2019s side. (In case you\u2019re wondering, the app worked perfectly\u2014large beacon deployments aren\u2019t that hard!)<\/p>\n

We worked with other vendors, but Kontakt.io beacons turned out to be the most stable and flexible. Kontakt.io\u2019s power management features, great customer care, and an opportunity to use our own SDK are key factors why we recommend Kontakt.io beacons to our customers.<\/i><\/p>\n

Floris Boekel, LabWerk\u2019s CEO and Co-founder<\/p>\n

As a result, the app got a brand new map that showed a user\u2019s position, his or her selected destination booth, and a possible route. It may not sound like an extremely exciting feature, but, without a doubt, it was helpful.<\/p>\n

The attendees thought so too; even though there were no push notifications or other app-triggered incentives,\u00a070% of app users used the beacon-enabled navigation more than once<\/b>.<\/p>\n

What\u2019s the secret of such a result? There are hundreds of ways to use beacons at events, but Panorama Berlin chose one that truly addressed their attendees\u2019 needs. If you also want to skyrocket your user engagement with beacons, start with something handy. Perhaps, it won\u2019t change the IoT world, but it\u2019ll definitely work