{"id":688,"date":"2017-10-23T03:35:33","date_gmt":"2017-10-23T00:35:33","guid":{"rendered":"http:\/\/wpexplorer-demos.com\/?p=688"},"modified":"2022-01-19T16:02:06","modified_gmt":"2022-01-19T13:02:06","slug":"tips-to-keep-your-office-neat","status":"publish","type":"post","link":"https:\/\/beaconit.ro\/en\/how-beacons-helped-the-reeperbahn-festival-boost-in-app-music-streaming-by-86\/","title":{"rendered":"How Beacons Helped the Reeperbahn Festival Boost In-App Music Streaming by 86%"},"content":{"rendered":"Organizing a music festival involving hundreds of artists and dozens of venues is hard. But with so many attractions, it\u2019s also difficult for your attendees just to keep track of all of the concerts they\u2019ve seen. That\u2019s bad news, because you really want your visitors to remember the events they attended\u2014the better they recall them, they more likely they are to come again next year. One music festival addressed this issue with beacons and saw a huge spike in user engagement with one particular app feature that helps solve this issue.<\/span><\/p>\n

Choosing the best solution for the event app<\/b><\/h2>\n

The Reeperbahn Festival\u00a0is a large music festival consisting of 600 events like concerts, workshops, and conferences, held in 70 locations and all dedicated to fans of different music\u00a0\"beacon6-300x200\"genres. The organizers were aware that the festival\u2019s diverse lineup made it challenging for attendees to remember every show or conference they had seen. They decided to address that at the most recent edition in September 2015 by using their existing mobile app.\u00a0While talking to\u00a0Greencopper, they came up with an idea of a \u201cLogbook,\u201d a feature that automatically and chronologically logs the attendees\u2019 festival activity in a personal timeline. Greencopper is a leading provider of mobile solutions for the world\u2019s most prestigious music festivals and events, and they recommended using beacons:<\/p>\n

Beacons are a great tool for indoor implementation. With over 70 locations to consider, we were working with a myriad of different spaces, some of which had poor mobile \u00a0connectivity due to thick stucco or bunker-like walls. Other technologies, like GPS, would not work there. Also, beacon technology is simple and energy efficient. Not only did we not have to deal with the logistics of coordinating power sources across all locations, but we could reassure users that activating the Logbook function wouldn\u2019t drain their batteries. This is of particular concerns to festival-goers, who will do everything they can to avoid their phone dying in the middle of the event. As we worked through the idea\u2019s implementation phase, energy efficiency played an important role in our decision making.
\n<\/i>~Gwena\u00ebl Le Bodic, CEO, Greencopper<\/p>\n

Since some of the locations\u2019 conditions were too extreme for standard beacons, the Greencopper team decided to use\u00a0Kontakt.io Tough Beacons.<\/p>\n

The whole festival experience at your fingertips<\/b><\/h2>\n

What\u2019s unique for the Reeperbahn Festival is that they didn\u2019t use beacons to push notifications but to register a user\u2019s journey around locations and, based on it, display relevant on-demand content.<\/p>\n

This way, the beacons made each user\u2019s Logbook populate effortlessly\u2014users didn\u2019t have to browse the app trying to recall a name of a performer whose concert they had attended or manually search for a recently heard song in their music players. All their festival activity would show up in a Facebook-like feed along with related pictures, videos, and ready-made Spotify playlists.<\/p>\n

\"logbookx2\"<\/p>\n

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Beacon-driven results<\/b><\/h2>\n

Thanks to the wide app promotion as well as word-of-mouth and built-in social sharing features, 62% of the festival attendees installed and actively used the app.<\/p>\n

The users loved Logbook and the context-based Spotify integration\u2014they listened to over 360,000 tracks within the app. That\u2019s\u00a030.7 tracks per user<\/b>, which, compared to the previous year (16.5 tracks per user) when the users had had to search artists manually, makes an\u00a086% growth<\/b>! What\u2019s more, beacons helped the organizers collect statistics on people flow. These were insights they hadn\u2019t initially looked for, but they found them extremely useful for crowd management and identifying the most attractive venues and events to better design the festival in the future.<\/p>\n

Both parties took something invaluable from the festival. The attendees\u2014unforgettable memories saved right on their smartphones; the organizers\u2014insightful data and great ROI. These fantastic outcomes will encourage audiences to come back to Reeperbahn next year and help the event planners make the attendee experience even better. We\u2019re looking forward to seeing the next beacon-powered edition!