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Project Description’s beacon technology is bringing wine-lovers an immersive tasting experience, thanks to an app developed by our partners Makeitapp and the Chianti Classico Wine Consortium.

Nestled between the medieval centres of Siena and Florence, the Chianti Classico region is known for its lush vineyards and varied soil and topography, producing premium wine celebrated the world over for its delicate, floral and nutty notes.

Now visitors to the region will have access to a wealth of information about the history and production process of different Chianti wines, as well as a detailed guide to the entire Chianti region. The app acts as a personal tour guide, with’s beacon technology enabling users to download hyper-local content straight to their phone. The user will be able to read the tasting notes and learn more about the grapes used to make the wine they are currently sipping, under a glorious Italian sun. Bringing together knowledge from leading oenologists and vineyard owners in the Chianti region, the app is THE go-to guide for tourists paying homage to the area’s most prized produce.

For visitors to the Chianti Classico region, a wine-tasting session in the Crystal Lounge of Florence’s Stadio Artemio Franchi is a sure highlight. As well as enjoying an unrivalled view of the pitch and excellent food, drink and company, visitors will also access relevant articles and exclusive multi-media content through the beacon-enabled Chianti Classico app.

Since its inception in 2015, the Chianti Classico app has enjoyed a huge following among wine aficionados, as well as accolades from publications including This is Italy and The Drinks Business. The Chianti Classico Wine Consortium noted a 100% increase in downloads over the three-day 45th Chianti Classico Expo, a testament to the app’s reputation among Chianti connoisseurs.


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